Gem Johnson

Gem is the founder and CEO of Corvian Marketing, a marketing agency built from the ground up to serve indie game developers. With nearly seven years in the marketing space, Gem pivoted from corporate digital marketing into games after realizing the people she wanted to work with were the ones who actually loved what they did – and never looked back. Corvian’s philosophy is simple: the greatest marketing asset a video game can have is its community. Rather than chasing clicks and impressions, Corvian builds lasting, self-sustaining communities around games by showing the human effort behind them before ever asking anyone to wishlist. It’s marketing built for an audience that is, as she puts it, borderline allergic to traditional marketing. Corvian currently works with studios ranging from solo devs to double-A teams, including Richard Garfield’s Popularium Games, and has partnered with the Toronto Game Expo, NAGIS and Game Con Canada, and Interactive New Brunswick to bring accessible marketing resources to developers who otherwise wouldn’t have them.