← Schedule

This session took place at XP Game Summit 2026.

Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing

  • Thursday, May 21, 2026
  • 11:00 am – 11:45 am (45 min)
  • Green Stage (Regency B)

The creator economy is evolving fast — and the studios and publishers winning at influencer marketing aren’t doing it alone. This panel brings together industry leaders to discuss how strategic partnerships, talent networks, and the right technology infrastructure are making it possible to discover, onboard, and activate creators at scale. Featuring real-world success stories from Toronto-based partners who have transformed their creator marketing approach.

Speakers