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Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing

May 21, 2026 @ 11:00 am - 11:45 am

  • Blue Stage (Regency C)
  • Blue Stage (Regency C), XP 26

About Session

The creator economy is evolving fast — and the studios and publishers winning at influencer marketing aren’t doing it alone. This panel brings together industry leaders to discuss how strategic partnerships, talent networks, and the right technology infrastructure are making it possible to discover, onboard, and activate creators at scale. Featuring real-world success stories from Toronto-based partners who have transformed their creator marketing approach.

Speakers

Scott Christian

Scott Christian

Studio Director, Hilltop Studios
John Nguyen

John Nguyen

Regional Vice President - Canada, Xsolla
Brayden MacKinnon

Brayden MacKinnon

Senior Brand Manager, Fixated