Brayden MacKinnon

I’m Brayden, Senior Brand Manager at Fixated, a leading influencer marketing agency specializing in gaming and lifestyle creator partnerships. With hands-on experience across campaign management, creator sourcing, and brand strategy, I work at the intersection of culture and commerce, helping brands connect with audiences through the creators they already trust.

At Fixated, I support partnerships spanning influencer activations, clipping and amplification, and UGC, building campaigns that are designed to perform, not just post. At the XP Summit, I’ll be sharing a ground-level brand perspective on what it actually takes to win in today’s creator economy.