Krysta Yang

A 15 year veteran of the video game industry, Krysta has held a variety of roles at Nintendo of America. Most recently, she was the Sr. Manager of Creator Relations and Original Content where she developed a robust paid and earned creator marketing program from the ground up. She also launched a variety of original content initiatives including an Instagram channel dedicated to reaching women – growing the channel to over 120K followers in less than six months. Throughout her career at Nintendo she’s also led several high profile communications campaigns including the launch of Nintendo Switch, driving significant media coverage and social conversation for the product. Krysta was also the global marketing lead for Super Smash Bros. Ultimate, overseeing all marketing efforts for the game. Together, Kit & Krysta created the Nintendo Minute video series which they hosted for over eight years. They currently release an independent weekly podcast and video series and manage a social media footprint with a reach of over 293k.