About Session
This talk is a candid look at where game growth actually comes from today. The talk challenges the idea that success is driven by bigger launches, louder marketing, or endless user acquisition, and reframes community and social as core retention systems, not optional extras.
It breaks down how attention has shifted to existing games, why discoverability alone is no longer enough, and how studios lose players when community is treated as a post-launch task. The session shows how social presence reduces friction, accelerates trust, and compounds over time, often lowering acquisition costs and increasing lifetime value in ways traditional metrics miss.
Attendees leave with a clear mental model for when to invest in community, what to measure beyond installs, and how to build a retention layer that keeps players engaged, invested, and coming back long after the launch spike fades.
