About Session
Most UA teams are still optimizing campaigns while believing they’re optimizing for growth. This talk challenges that assumption and introduces a different model: user acquisition as a closed-loop system connecting strategy, LTV modeling, creative, and product. Drawing from how we’re building this at Hyper Hippo, I’ll show why platform optimization breaks down at scale, how a missing layer quietly destroys efficiency, and what it actually takes to align ad spend with long-term value. Attendees will leave with a practical framework to move beyond blended ROAS, structure network-specific targets, and turn creative and measurement into a compounding advantage, transforming UA from a media function into a true growth engine.
