Toys, merchandise and collectibles are valuable assets to any publisher and developer looking to enhance and further their fan engagement experience past their video game titles.
These items help studios and more collectively strengthen their brand identity and further engage players and fans beyond the confines of their screens and playtime. In this session, we’ll be discussing our detailed thoughts from inside the industry — what makes for good merchandise, how do we approach the collaborative efforts, and how to do we define ‘good’ engagement.
