Intellectual property is a term that is used to describe many things in the video game industry, but rarely to describe what it actually is. This conference is tailored to the industry and designed to help everyone understand the main three types of IP : patents, industrial designs and trademarks. Once you understand what IP is, we will provide you with various nice-to-know tips and tricks to easily avoid common pitfalls when creating a new video game or content and what are the best practices to put in place right now.