The Audience Imperative: Building Live Time Value of Indie Game Companies

There are only endings to the story of any company: sale (the good ending) and death (the bad ending). In this session, Kristian Roberts (CEO, Nordicity) will take you through a mostly voluntary economic lesson to explore how indie studios can use the inherent value of audiences to build enterprise value in their companies – leading to the “good ending”. To do so, Kristian will discuss how community management, self-publishing, and long-term audience cultivation can help to build the kind of LTV buyer are looking for.