This session took place at XP Game Summit 2025.
Introduction to Vtubers and Value Proposition for Companies
The VTuber industry has experienced significant growth in recent years. In 2023, the global VTuber market was valued at approximately $1.35 billion and is projected to reach $5.03 billion by 2030. In this presentation, Lidia Nekozawa (the #2 VTuber in Canada as listed on Playboard) will guide you through Partnering with VTubers. This opportunity offers companies a unique advantage to engage with a highly interactive and dedicated audience. VTubers have cultivated loyal fanbases through consistent content creation and authentic engagement, making them effective ambassadors for brand messaging.