Patrick Bourrie
Senior Manager, Global Partnerships, Overactive Media
Patrick Bourrie is a sponsorship marketing professional with a proven record of driving innovative partnerships and delivering measurable results. He has collaborated with leading brands such as Monster Energy, AMD, and SCUF Gaming to create campaigns that amplify global awareness and fuel fan engagement within competitive gaming. At OverActive Media, he leads activation for global partnerships for their Call of Duty League franchise, overseeing a diverse brand portfolio and mentoring a high-performing team to exceed KPIs through strategic in-arena and digital activations. Previously at The T1 Agency, he developed sponsorship strategies for clients ranging from Esso to Maple Leaf Foods, negotiating high-value deals and pioneering hybrid activations for the World Junior Hockey Championship during the pandemic. Known for his forward-thinking approach, creative leadership, and relentless drive, Patrick is passionate about building immersive brand experiences that resonate with esports audiences.