About Session
I’ve worked across North America, Europe, and Asia on live-service games like Monopoly GO! and Apex Legends Mobile. From that experience, I’ve learned that successful culturalization is less about changing art or story and more about adapting systems, monetization, and Live Ops to match local player behavior. In this talk, I’ll share a product-led framework for bringing games to new markets. Diving into how to evaluate market fit, adjust monetization and social mechanics, optimize app store positioning, and validate changes . This session is for product and Live Ops leaders who want to grow globally while maintaining player value and long-term sustainability.
