« Return to schedule

The Business of UX

May 21, 2026 @ 2:00 pm - 2:45 pm

  • Green Stage (Regency B)
  • Green Stage (Regency B), XP 26

About Session

Connecting player-centric thinking and profitability.

Beginning with the simple philosophy that “UX is the relationship between creator vision and player expectation”, Ruwan shares his hard-earned insights from nearly two decades in the industry, contributing to 35+ AAA and mobile titles.

This session will reframe UX discourse away from the abstract, to focus on practical, actionable concepts that help teams discover missed opportunities, and build games that support creative and business goals.

Told through a collection of real world case studies, Ruwan will show the link between UX strategy and billions in revenue, using samples of established and original frameworks that have saved millions in production costs, while increasing efficiency.

Through his work at Go Boldly, Ruwan provides expertise and support to established and indie developers to help them build games players love.

Speakers

Ruwan Fernando

Ruwan Fernando

Founder, Go Boldly Design