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UID:ech-session-6265@xpgamesummit.com
DTSTAMP:20261115T022355Z
DTSTART:20260521T180000Z
DTEND:20260521T184500Z
SUMMARY:The Business of UX
LOCATION:Blue Stage (Regency C)
DESCRIPTION:Connecting player-centric thinking and profitability.\n\n\n\nBe
 ginning with the simple philosophy that “UX is the relationship between 
 creator vision and player expectation”\, Ruwan shares his hard-earned in
 sights from nearly two decades in the industry\, contributing to 35+ AAA a
 nd mobile titles.\n\n\n\nThis session will reframe UX discourse away from 
 the abstract\, to focus on practical\, actionable concepts that help teams
  discover missed opportunities\, and build games that support creative and
  business goals.\n\n\n\nTold through a collection of real world case studi
 es\, Ruwan will show the link between UX strategy and billions in revenue\
 , using samples of established and original frameworks that have saved mil
 lions in production costs\, while increasing efficiency.\n\n\n\nThrough hi
 s work at Go Boldly\, Ruwan provides expertise and support to established 
 and indie developers to help them build games players love.\n\nhttps://xpg
 amesummit.com/sessions/the-business-of-ux/
URL:https://xpgamesummit.com/sessions/the-business-of-ux/
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