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UID:ech-session-6640@xpgamesummit.com
DTSTAMP:20261114T011430Z
DTSTART:20260521T160000Z
DTEND:20260521T164500Z
SUMMARY:Art Direction Is Marketing (You’re Just Calling It the Wrong Thin
 g)
LOCATION:Red Stage (Regency A)
DESCRIPTION:Art direction is not visual polish—it’s conversion designCo
 smetics = identity = monetization = retentionDiversity isn’t moral fluff
 —it’s market expansion + player attachment\n\n\n\nCosmetics work from 
 DBD-style thinkingWhy players buy skins (identity\, aspiration\, belonging
 )Where studios completely miss the mark\n\nhttps://xpgamesummit.com/sessio
 ns/art-direction-is-marketing-youre-just-calling-it-the-wrong-thing/
URL:https://xpgamesummit.com/sessions/art-direction-is-marketing-youre-just
 -calling-it-the-wrong-thing/
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